About Us

I'm Dana Davidoff, and I own Isadora Popper and IP the Edit, two thoughtfully curated shops tucked away in the Blue Ridge Mountains in the small town of Clayton, Georgia.

Isadora Popper is a lifestyle shop filled with beautiful, useful things for everyday living, while IP the Edit is its thoughtful counterpart. It's where I gather objects with a story, stationery that begs to be written in, books worth lingering over, beautiful art supplies, elevated home goods, and pieces that don't need to shout to be noticed. It's a slower, more intentional way of shopping, built around the idea that the things we live with should be both useful and meaningful.

In my late 20s, I had the good fortune of a confrontation with my boss in a not-so-great office environment, which led me to decide I never wanted to work for another person again. Ha! I opened my first business in 1990, and with a few small detours along the way, I've continued on this path and can now officially be considered a serial retailer.

I love the creative work I do, and I love doing it on my terms. Along the way, I realized what I enjoy most is introducing people to brands I love and products I genuinely believe in.

If you're looking for something wonderful and a little different, whether it's for yourself or someone else, I'm here to help.

I know a buttload about products and brands at just about every price point. Together, we'll find the perfect gift, something you'll treasure yourself, or that just-right item you didn't even know you were looking for, making shopping feel easy instead of overwhelming.

Yarn is also a big part of Isadora Popper and one of my greatest passions. You'll find a thoughtfully curated collection of exquisite natural fibers that inspire creativity and make every stitch a pleasure, whether you're picking up needles for the first time or have been knitting for decades.

Take a look around at www.isadorapopper.com, or better yet, stop by and say hello. I'd love to help you discover something you'll love.

Two shops. One philosophy. Buy fewer things. Buy better things. Keep them longer.